May 20, 2021


Rally On

Hosted by

Jordan Gal Brian Casel
Rally On
Bootstrapped Web
Rally On

May 20 2021 | 00:58:59


Show Notes

It’s a big day here at Bootstrapped Web now that Jordan can talk more openly about his newest endeavor: Rally. Brian and Jordan talk about what Rally is, breakdown Rally’s elevator pitch, as well as the steps Jordan has taken up to this point. They also get into a few updates with ZipMessage. Brian talks about the possibility of building a small team and the stigma around hiring a team full of contractors. 

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Here are today’s conversation points:

  • Rally and
    • What does Rally do for customers?
    • What does it mean to go headless?
    • Definition of “Modern brands”
    • What makes Rally different?
  • Enjoying and being in the moment
  • The importance of elevator pitches and headlines
  • Multiple fits and building relationships
  • The next step and roadmap for Rally
  • ZipMessage updates
    • Doing everything yourself vs. building a small team
    • Contractors and freelancers vs. employees
    • The stigma behind hiring overseas 
  • Creating your perfect company culture 
  • Brian’s marketing talent wishlist:
    • Technical marketer (Google analytics, SEO, etc.) 
    • Media producer (podcasting, interviews, etc.)


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Rally On 

Josh Pigford’s Maybe company compensation model

Sahil Lavingia on Gumroad’s team model




Audience Ops



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