Today on Bootstrapped Web we talk about a new product from Audience Ops. Brian has developed a software product called Audience Ops Calendar. He has offered it to 12 clients and based his approach on a pre-sale model.During today’s episode Brian tell us how he has developed the product. He answers why he chose to develop a calendar, how to use his software, and how he plans to market it.If you’ve ever been curious about a SAAS development this episode will tell you the right way to go about it.
[tweetthis]Getting people into your software product to pay a monthly fee is not the only way to sell your software product. - Jordan[/tweetthis]
Here are today’s conversation points:
Why Brian decided to launch this idea.
The problems the project has had.
The 3 ideal customers for Brian’s product.
The features of the product.
Brian’s process to develop the product.
Why having a beta group is a good idea.
Brian’s team building process.
[tweetthis]Reach certain milestones that you are able to invite 5 paying customers. Then another 5, then another 5. - Brian[/tweetthis]