Show Notes
- How to find positioning and distribution for a new product.
- Why begin a separate product line.
- Finding the “why” when people don’t use your product.
- How to focus on two product lines.
- Creating a good elevator pitch.
- Finding your hook.
- Asking the right questions of new customers.
- How to reach people outside of your network.
- Ruben’s timeline.
- How to find the gaps in your competitor’s products.
- Why you shouldn’t copy just to copy a competitor.