February 14, 2019


Sales to Onboarding Process / Profitable Side Projects

Hosted by

Jordan Gal Brian Casel
Sales to Onboarding Process /  Profitable Side Projects
Bootstrapped Web
Sales to Onboarding Process / Profitable Side Projects

Feb 14 2019 | 00:38:24


Show Notes

This week, Jordan has been very focused on sales. He and his company are considering hiring their first salespeople. Jordan shares he believes that they’ve gotten complacent and are starting to look at things in the wrong way – in aggregate instead of in detail.

Brian went to Colorado last week with one big question: What is Sunrise KPI? Is it a side hustle? Is it a full-time business? Keep working on it or give it up? After assessing the numbers, he’s decided to wrap up his work on Sunrise KPI and focus on ProcessKit. He’s not shutting down Sunrise, just stepping back from adding on to it.

[tweetthis]Go broad to understand their world. -- Brian[/tweetthis]

Here are today’s conversation points:

  • Big Snow Tiny Conf
  • Hiring sales people in Jordan’s company
  • Mapping out the existing hiring process
  • The sales roles within Jordan’s company
  • The problem with too many signups
  • What Jordan learned this week from two customer interactions
  • Unhealthy tension vs. healthy tension
  • Defining top-of-funnel rules
  • Future plans for Sunrise KPI
  • Update on current Sunrise KPI numbers
  • Shifting Sunrise KPI to a side project
  • Valuing side projects
  • Update on ProcessKit
  • Recording customer calls
  • What to ask customers about
  • WOCAS Lunches

[tweetthis]None of this is in stone, and no one tells you that you have to do something a certain way. -- Jordan[/tweetthis]

Resources Mentioned Today:

Big Snow Tiny Conf

Sunrise KPI


From Bubble to Bubble


As always, thanks for tuning in. Head here to leave a  review in iTunes.

Other Episodes