Product Brain vs Marketing Brain

Brian and (a sick) Jordan are back talking about upcoming Halloween festivities, what they missed out on by missing MicroConf (in Croatia), their thoughts on SEO, product vs. marketing, new podcasting ideas, and the new ProcessKit website.

[tweetthis]“The assumptions made by the people building the product. There is often a large gap between what you think you’ve made clear and what people actually take in.” - Jordan [/tweetthis]

Here are today’s conversation points:

• MicroConf in Croatia
• The importance of SEO
• Brian’s marketing push and Launch Workshop (on November 5th)
• Focus on product or marketing?
• Producing videos for landing pages and onboarding
• The proliferation of bootstrap community podcasts
• Jordan’s idea of an audio version of Twitter 
• “Choosy little b*stards”
• The new ProcessKit website
• Brian’s goals for the next few months
• Template marketing

[tweetthis]“I can’t work on code while I’m working on marketing. It’s just two different sides of the brain..” - Brian [/tweetthis]

Resources Mentioned:

MicroConf

New ProcessKit website

Brian's Launch Workshop

Build Your SaaS Podcast 

Kalen Jordan’s Podcast, Kalencast

Briefs.FM

As always, thanks for tuning in. Head here to leave a review on iTunes.