Positioning and Profitability

We’re back! We’re excited about some winter weather activities and all of our 2020 ideas. We talk about brainstorming, questions, nomenclature, tiny conferences, and profitability.

[tweetthis]"There’s always an optimal path and you’re never on it." - Jordan[/tweetthis]

Here are today’s conversation points:

• Looking back one last time on 2019
• Jordan is shifting from a direct-response mindset to a brand awareness mindset
• Brian’s contemplative train ride and mini-retreat
• The importance of tags, naming, and positioning
• Jordan’s visual representation of profitability
• Bringing in new team members
• Brian poses some great questions for Big Snow Tiny Conf 2020, in Vermont

[tweetthis]"ProcessKit is for documenting your processes and powering your pipelines." - Brian[/tweetthis]

Resources

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross, Amazon

SunriseKPI

Audience Ops Case Studies 

ProcessKit 

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.